Trade

The Great Sunshine Way campaign

The Great Sunshine Way is an international journey that affords visitors of all kinds - whether travelling by car, rail, coach or boat to experience the very best of Australia in Southern Queensland.

The Great Sunshine Way:

• An ideal way for travellers to discover the very best of Australia in Southern Queensland.
• Encompasses the Southern Queensland regions of Brisbane, Gold Coast, Sunshine Coast, Fraser Coast and Southern Queensland Country.
• Developed specifically for international travellers to experience the best of Southern Queensland’s international ready product.
• Allows travellers to experience a taste of Australia all in Southern Queensland - cities, coast, hinterland, World Heritage, wildlife.

The Great Sunshine Way shines with warm and friendly people, beautiful weather, incredible natural wonders and exhilarating adventure. Cuddle a koala, get close to migrating humpback whales, visit hinterland rainforests and white sandy surf beaches. Whether you desire secluded luxury, exciting city life or a fun holiday, the Great Sunshine Way is a must do Australian experience for all.

Please click here for the Great Sunshine Way campaign guidelines and tool box, including industry resources, style guidelines, devices and more!

Click on the thumbnail to view Trade brochure.